Czech Triathlon Association

Role: Brand designer  Client: Česká triatlonová asociace

I worked on the rebrand of the Czech Triathlon Association. We started by reviewing the association's existing assets, then built a new brand: modern, and ready for digital first.

The system in use

The brand works as a kit rather than a logo alone. Large fragments of the symbol become a pattern, which carries the identity across beach flags, a car livery and printed folders even when the full mark isn't visible. A bold #TRIATLON wordmark runs alongside it, in blue, red and white.

Digital ready

Building for digital first meant the brand had to hold up on screens and at small sizes as well as on a flag at a race.