Hey, I'm Petr.

Senior Product Designer | Design Systems | AI-Driven Product Design | UX Strategy

8+ years designing digital products across e-commerce, cybersecurity, and SaaS. Currently at Rohlik.cz leading design system development and AI-powered feature design to improve conversion and customer experience.

Core expertise:
• Product Design & UX Strategy
• Design Systems (creation, maintenance, adoption)
• AI-driven product development and improvements
• Cross-functional collaboration (engineering, product, business)
• Data-driven design decisions
• Mentoring designers and people moving into this field

Beyond my day job, I build and ship my own products — currently trackyourtrail.com and an AI trail planning tool, Trail Craft. I also lecture and mentor junior designers.