Avast onboarding

Role: Lead product designer  Product: Avast Mobile Security, Android  Tools: Figma, Jira, Miro

I led product design for Avast Mobile Security, Avast's Android app with more than 40 million users. Onboarding is the one screen sequence every one of them sees, so it shapes whether people understand what they installed and whether they ever pay for it.

The goal

The aim was to show the feature set, and what each feature actually does for you, before asking for anything. First impressions count the most, so I wanted trust on the very first screen. Avast protects 435 million people, and the welcome screen leads with exactly that.

The flow

1. Welcome: The Avast mark, "Trusted by over 435 million users", and a single Get started button. Accepting the agreement and privacy policy is folded into that tap instead of a separate checkbox.

2. Value: A short swipeable set that opens with "You deserve to feel safe" and shows that Avast does more than stop malware.

3. Choose how to continue: Advanced and Basic protection sit on one screen. Both show the same row of seven feature icons. In Advanced every icon is ticked; in Basic several are crossed out. You see the difference before you read a word. Upgrade gets the yellow button, free stays one clear tap, and "Already purchased?" catches returning subscribers.

4. First scan: One large Start scan button with a promise to guide you through it, plus Skip for now for anyone who wants to look around first.

Outcome

Lower churn and a higher first purchase conversion rate.

I worked through the full process on this one: business opportunity, low fidelity flows, user journeys, user testing and developer handoff.