Desktop to mobile
A cross-promotion flow inside Avast's desktop products that gets customers protected on their phones too, by email or SMS.
Product: Avast desktop to mobile Platforms: iOS and Android Goal: More mobile installs
Many Avast customers were protected on their computer but not on their phone. This flow cross-promotes the mobile app inside Avast's desktop products and offers people products that are relevant to them.
Two ways to the phone
People choose how to get the app: a link by email, or by SMS. The promo works for both iOS and Android, and a deep link makes it easy to activate an existing subscription on the phone.
The SMS flow
Ask: "Get our free Avast mobile app" with a preview of the app and one field for a phone number. The country flag and code are filled in, so most people only type their number.
Confirm: A short "Whoosh! SMS sent" with a check mark, so people know it worked.
Guide: Three illustrated steps: open the SMS, tap the link to the app store, install the app. The desktop screen walks people across to the device they need to pick up next.